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Bruce is the CEO and co-founder of eLocal.com, a leading search engine for local businesses. After graduating from Penn State with a degree in accounting, Bruce spent much of his career with accounting giant PriceWaterhouse Coopers. In 2008 he left behind his investment management career to co-found eLocal.com. As CEO, Mr. Aronow oversees the operations of the site, leading the sales, marketing, and development divisions on a daily basis.