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Description: Travis is the Founder and Chief Dreamer of Yogavated Athletics, a fashion company that collaborates with artists to create limited edition luxury activewear "that motivates and inspires" it's users. Travis walks us through the lifecycle of a product launch, from ideation and artist selection through sample cutting and trade shows. Find out why Travis's best advice to interested entrepreneurs (a saying he learned at Rollins) is "Fail cheap and fail fast."