>> So my name is Brendon Walsh [phonetic] and I'm the cofounder and principal of Mole Street,
which is an experiential marketing firm based in Center City Philadelphia.
You know our focus at Mole Street is you know we see that events are pretty much the most talked
about and the most shared element online these days.
Whether that's a concert like Made in America or the selfie scene all over the world
that [inaudible] or something like that.
And so you know, if you had to predict the future of marketing mix/spend,
with events being you know a bigger and bigger piece of that every year.
Brands not just sponsoring events that they want to be a part of but creating their own events
from scratch and then putting their name to it.
We do a lot of work in the retail space.
Anytime somebody's doing a store opening at a location, mostly around the US or Mexico.
And they want to have something different.
They want to have a splash.
They want to have a shareable moment at that opening, so people talk
and it drives traffic to the store or to the website.
So I think that's something that I've learned being an entrepreneur is
that time is your most valuable commodity.
And you don't want other people to dictate to you what should be the most important.
And that can be as simple as receiving an e-mail from a client
or a partner you know wanting an answer right away and having
that shift your priorities for the day.
You know I learned something a long time ago from a mentor and said set your priorities
for the day before you open your e-mail inbox.
Because you know you don't want others to dictate how you spend your time.