>> I like how different each day is.
So like I mentioned, there's a whole range of industries that we work with.
So I've worked with everything from enterprise software,
something I had absolutely no idea anything about, to online invitations,
to entertainment industries, to some nonprofits that are doing amazing work around the world.
So that's probably my favorite part is getting completely immersed
in different industries that I never even knew existed.
I would say when I started one of the biggest challenges was that branding,
this new world of branding, where it intersects with business,
is not really something taught in school.
So there's a lot of skills that I developed in school that I use every single day,
but branding as a practice is just starting to become intertwined in curriculums.
So that means I didn't take classes on it.
It was a steep learning curve coming in, because I was just learning this whole new language.
It doesn't happen the way we see it on Mad Men where a bunch of people get in a room,
have a couple drinks, then poof there's this awesome answer.
It's a lot of work.
It's a lot of strategy, which is really fun, but it takes time.
And a lot of what happens is you're trying to look for differentiating answers.
So it's really easy to come up with an answer
that IBM has just created or Apple has just created.
And a lot of our clients come in and say, how can we be like Apple, how can we be like IBM?
And our answer is always, they already exist, we don't want to be like them,
we want to do something different that's unique and appropriate for you.