>> Well, I think the hardest part starting from scratch when you have nothing
and just actually getting it made so that it can be shared it really challenging.
There's a huge step function between an idea
and then actually that's working that people can use.
So our first six months were really just nagging, pestering,
believing that we should get something done, that we should get something out there,
and as we made progress continuing to keep the faith.
And I think that was really the toughest thing is before anybody else can touch it,
keeping that faith.
It's not really about running the company so much as the --
so idea has always been more than just like mobile apps.
So it's always been the company should talk with customers, that they should communicate
with them, that companies that have long- term relationships tend
to be the best companies that do the best in the world.
And so our view was always that if you could bring
that to the world you would make it a better place.
That you would actually make communication between consumers and companies more fluid
and honest and open and effective.
And so I think that's what's motivating.
It's not about running the company so much as the fact that we actually have something
that helps companies do a better job by us as consumers.