>> Well my favorite part is the strategy and the operations.
Everything that goes on behind the scenes of making the company work.
I want the experience for new moms and for the health care providers
that work with us to be just top notch.
I want people to feel like they are getting the support
that they need when their concerns come up.
When you're worried about your baby and you have questions, you want everything
to work seamlessly in that moment.
So it's a lot of work behind the scenes to make sure that things look good
on the outside and work really well.
Before starting this business, I was working in the tech space in New York
with education tech companies and social media businesses.
And I even worked at Columbia University for a while in the entrepreneurship center.
And there were, that industry is really male dominated.
When I decided to move back to LA and start this business, I knew that I would need women
around to support what I was doing because they would know the problems that I was tackling.
New motherhood, it can be very isolating and a lot of men don't know all of the things
that women are dealing with when they come home with a new baby.
So when I went to go out and fundraise for this business, the first few people I spoke
to were men who just said I don't want to give you money.
I don't think there's an opportunity here.
I don't think anyone will pay for what you're making.
And it wasn't until I started talking to women in business and women
who are venture capitalists and people that work in tech that understand this market
that things really started taking off.