>> So my career progression this is you
know of the companies I like to talk
about this is the fourth company that I've
built, the forth really significant company
that I've built and I find that the
companies that have succeeded for me
in the past have been ones where
it comes out of a personal need,
it's something that I can articulate
based off of an experience I have
and my first company was CoTweet and in CoTweet
we were building something totally unrelated
and we discovered that we were promoting
our product on Twitter and Facebook
and we didn't have tools that helped us do
that appropriately and so we built something
that was really simple that solved one
really you know one specific need for us
and then we realized that lots of
big brands have these problems,
we were able to build a really you know
a big meaningful company out of that.
In you know in Orphid's case so my last company
was a consumer social product and based off
of that we learned a lot about the
needs of developing for that market.
We learned about a lot of
the paint points there.
We learned about the pain points of you know
being a consumer or a user of these tools
and being frustrated with your phone all of
the time and so you know the process for me
of sort discovering an idea is one that
you go through a sequence of things
and then you're able you sort of reflect
and understand you know you're able
to synthesize what the real
problem is that's worth working on
and so I've never been more confident in
a company than this one because I feel
like I understand the needs
that we're trying to fulfill,
it's sort of like you know what is it
somebody said you know when you're trying
to make a marble statute you carve out all
of the things that isn't you know the thing
that you're trying to see and I sort of
I feel like I understand the white space
around the product we're trying to build.