>> Well, to do what I'm doing and how to prepare in college,
I'll be very honest, is extremely difficult.
I feel that the skills and experience you get in doing what I do come after college.
So I guess if you, at one point in time, so there's a couple of questions in your question.
One is if you wanted to say get into digital media that's one things
because that's an industry question.
So if I was in college looking at this I would actually strive to get into digital media.
One of the things -- a lot of the colleges don't have the courses for it.
And New York has it, NYU because this is where the people are that understand this
and the professors by and large across the country,
they never learned what is happening right now.
So it's hard to get this in college.
But you can get it through, like for example, you can maybe get a job
out of college at a digital ad agency.
They like to hire bright, smart people that are analytical.
You can become a media planner.
You can learn the business.
You get wined and dined.
You don't get paid a ton, but you get wined and dined.
You work for a big company, and then you can see if you maybe want to go into sales planning,
account management, maybe into sales, maybe staying with the agency.
That's a really great entry point.
What's very important while you're in college are your internships.
So you want to be able to do, if you can, maybe get an internship at a digital media company.
So that's what I would do to prepare yourself for the digital media space,
those are a couple of things I would do.
As far as recruiting is concerned that's very --
I don't think there's anything in college you can do to prepare yourself for that.