>> My name is Darren [assumed spelling] Pressley [assumed spelling]
and I'm a marketing branding professional.
I work specifically with athletes.
Professional athletes.
I do a lot of social strategy, branding strategy, fan engagement,
work with them on development our plans for endorsement opportunities.
One of the biggest guys I work with is Michael Bennett with the Seattle Seahawks.
I'm also a content producer.
Produce content for "Black Enterprise" magazine.
So produce their content on digital and print platforms.
A lot of interviews with high profile people in leadership positions and also a lot
of celebrities that I do interviews with, as well.
A busy day for me is just a lot of phone calls,
getting with my group, and doing a lot of web design.
Development stuff.
Really working out our plans that we put together along our social strategies,
especially when guys are seasoned.
Especially now.
Basketball and football started so, you know, a lot of heavy stuff on social media.
You know, some of our guys have-Michael Bennett, for instance.
He has a show on NFL AM every morning-or not every morning now-but with his brother.
His brother is Martellus Bennett.
They have a show on NFL AM so understanding when that show comes on and when, you know,
leveraging that show to grow their fan base, both digital, online, and offline.
You know, making the phone calls to different networks.
Making the phone calls to different endorser opportunities
to make sure these guys are being highlighted, you know, as they're planning.
As they're, you know, excelling in their careers.
So, you know, a lot of-I wanted to call it busy work.
It's fun work but it's a lot of tedious stuff.
Just working out those plans that we measured out and put together for those guys, so.
The good thing about "Black Enterprise" is they've given me a lot
of freedom to work within their brand.
Their brand image.
So, you know, a lot of the people that I like to highlight are initially people
that I have a familiarity with or people that I might know.
People that I have built a relationship with.
To provide them that platform to be able to speak to an audience.
So for me I usually try to submit my pieces two to three pieces a week.
And that goes on our digital platform and then, obviously,
as some things go into print the process is a little longer, a little different.
But I usually submit about two pieces to be published in our print twice a month.
So, you know, but that is really me just understanding
where our magazine is for that next issue.
If it's, you know, January, understanding what the focus is for that issue.
Understanding, you know, what they want to highlight
and say hey, OK, I might know this person.
Well that would be great to add value to the magazine for the readers.
You know, you got to look at advertising and what's being advertised.
Who the advertisers are for certain sections of the magazine and how that might fit, as well.
So you know, there's a couple moving pieces in there but, you know, really just understanding,
you know, who could fit that specific issue.
Digital is, you know, a little more freedom because, you know, it's ongoing.
It's every day.
It's stuff that's being updated, so, that's a little more relaxed and a little free, but-