>> I really enjoy taking a concept like trash which seems not sexy, not interesting
and showing people that it can be a resource, showing people what you can do with it,
showing how it impacts their lives and doing it in ways that are really creative
and very engaging and that's wonderful to see it start from just an idea and follow it through to
where you have this really amazing end product that impacts people's lives
which inherently people think have no value.
It's why they discard items because to them it no longer holds value and to be able
to show people the path and the second life of trash and recycling is amazing.
In my previous life, previous career I started out in development
and then actually became vice president of a local marketing company.
I think people thought I was crazy for leaving marketing and advertising
which seems a very sexy industry and going to work for a waste authority
but it has been a wonderful journey and it has given me an opportunity
to just do some many amazing things.