>> One of the biggest advice-- the biggest thing I've learned in the whole process;
you have to do your research, so you have to know what you're talking about.
I think research helps you to feel confident.
You know and research a lot of things not just your own industry,
but research how other industries operate that you can possibly infuse into your company
like we have a partnership now with Uber and where they are providing $30 off your next ride
for anyone who's evading on our website.
The reason why that worked well for us is because you know many mentors also want to go
out and have a great time around the city, or they have family members coming in town and want
to visit them and they can just hop on Uber and--
so you want to make sure you're in tuned with other industries,
and then always that confidence is the most important thing in our work.
I've been able to judge competitions.
I've been in a lot of them myself.
I mean the beauty of it is you know from the very beginning I think people focus so much
on the logistics of it of what my business does, what my business model is,
how am I going to attract customers?
And a lot of times the most simply thing is how you appear;
you know it's making sure you're dressed properly, making sure your face is clean.
You know, and I think people overlook the small things which actually add up to the big things.