>> My name is Erick Rosenstein.
I work for Microsoft Corporation.
I'm a business development manager,
but in essence what I do is I build strategic relationships based on trust.
I work very closely with business partners that have bet their business on Microsoft.
Delivering solutions based on our technology and my job is to build a relationship
with these partners, understand what's important to them, help them understand what's important
to Microsoft, and find areas where our areas of interested are in alignment.
That's where we go execute together.
Typical day for me is lots of conference calls,
I'm a remote employee, I work from a home office.
So when I'm not out in front of partners,
meeting with them at either a Microsoft office or at their own offices.
I'm basically every day dealing with the day to day of our strategic relationships.
Working through tactical and strategic challenges to ensure
that we can grow our business together.
So part of what we're trying to accomplish in our business is think about how we drive scale
in our selling efforts into the mid-market.
Typically when you think about selling technology, you think about selling
to big companies, but technology is leveraged by companies across the spectrum from large
to small and partners that I work with are selling into the big market space.
So one of the projects I'm working on today is thinking about how can Microsoft
and these business partners work together to scale their efforts
to reach more customers in the mid-market space?
So as opposed to getting one big deal, how can we develop many smaller deals?
Execute them efficiently, profitably so we can grow our business together.
So it's really about coming up with strategic ways to go
to market together to grow our businesses together.