>> The part of the process I like the most I think is day one of filming.
The journey's starting, but it's happening.
There's no more talk about it.
There's no more raising money.
There's no more fussing with the script or casting,
or any of that stuff, which is all a blast.
But at day one, when you've got your director and your cast and everybody's there
and everybody's excited, the sky is the limit, it's a really,
really fun period of making a film or a television show.
In running a small business, you're going to have tons of challenges.
I think the biggest challenge I've faced is the projection of business
and being able to forecast future revenues.
Because in our business, we do represent writers and directors and actors,
and helping on their shows and doing their thing,
so there's a little bit of projection there.
But things fall apart in our business way more than they happen.
So you have to really be smart about how you run your business and be efficient
so people get paid and you don't find yourself in a real hole.
But I think that's the toughest part, is you're doing a creative business.
So people's opinions change, people change their minds about doing the projects far more
than on selling a widget, per se.
Not that selling widgets is easy, but it's a business
where people really have an emotional attachment to projects.
And people fall out.
Actor falls out, project can die.
There's no fee for me.
So you have to be able to have a lot of pots boiling to make sure
that a couple go, so you can keep yourself going.
That's a hard thing to accept in the beginning.
But raising money's difficult.
The thing I always tell people, the first thing I say is,
if this money means anything to you, I don't want it.
Because it's a high-risk business.
But at the same token, you can win the lotto
and a million dollar investment can turn out a 30 million dollar product.
Not many businesses can necessarily do that.
My biggest job is to make sure that I mitigate that risk so no one loses money.
The high end is huge, but my goal is to make sure you break even.
And it's a fun business.
People like to say they're putting money into a movie.
You just have to know how to protect them, so you can do it twice.