>> For public relations I love that no one day is really ever the same.
And that may have a lot to do with agency life because I'm working
on so many clients at the same time.
I can be working a half hour on one client, then I have to switch and I'm working on another.
Project to project.
I'm constantly working with different team members.
Also the industry itself is changing so rapidly
that there's always something new to learn, to figure out.
A new trend to follow.
And then on the flip side my favorite part about working at Peppercomm.
One it's a very entrepreneurial spirit.
So it's very-if I have an idea and I want to walk into the President's office and pitch it.
If it's a good idea they then look to me to make it happen.
It's not one of those places where, OK, we're going to take that and we'll run with it.
It's, that's great.
Figure out how to do that.
Go with it.
So it's really one of those places where you get to make your own name
and take your career, kind of, where you see fit.
Two things come to mind when I think about challenges for PR in general.
One, it can be a positive that the industry is changing
so rapidly, but it can also be a challenge.
The lines are becoming very blurred between marketing, PR, advertising.
But also there's just always a new social media channel.
Always a new outlet that you can be pitching.
Always a new trend.
Always a new idea.
So trying to stay on the forefront of all of that can be very time consuming while you're
in the middle of all your regular client work, as well.
So that for me is certainly a challenge.
And Peppercomm has made certain committees that, you know, try to stay on top of that
and then share it with the whole agency so that we can all be at the head of it.
And then secondly, and I think everyone can, kind of, relate to this.
Just if you take social media by itself it's a very content driven society at the moment.
We are being bombarded like on every end.
We actually ask our interns when we do our interviews
where they like to get their news from.
And more and more people are saying they go to Twitter.
That's where they get all their news headlines.
So it's very hard to, kind of, cut through all the noise with your clients messaging to try
to find the best avenues to do it.
Where the audiences are listening, and, kind of, craft it in the best way because there's just
so much out there on a daily basis that everyone is being [inaudible].
So I think that those are probably the two biggest challenges.