>> Todd, what is it that makes this place
different and then consequently special?
>> Yeah, that is, you know, I'm new to the game.
You know, I'm one of the,
if not the most recent hire,
one of the top two recent hires in the company.
And I think that's a bit of a mystery that I'm
still discovering day to day, but I can tell you
that you walk into this place, you meet the
people who have been here and it is a culture
that one you can't necessarily
put your finger on the magic.
You know it's there and you
want to be a part of it.
So, you know, I'll tell you
what, I'll answer that question
in maybe a month or a year from now.
And it's beyond simply having
a great product, which we do.
And of course, you look back
and you go, all right, you know,
start with a phenomenal product, but the
next step is making sure that it's a product
that actually fits into what people want.
And we're talking about clean lifestyle.
We're talking about quality.
We're talking about no compromise.
Those are things that I think,
in today's day and age,
are really some core values
that a lot of people hold.
And it doesn't have anything to do with salad
dressing or have to do with marinades or dips,
but that's just the way that we brought
it to the table and without question,
has the opportunity to become anything.