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>> I'm Todd.

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Yeah, my job here at Tessemae's is I'm the
Head of Marketing and Field Operations.

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So, more or less, what I've been tasked with
is taking the energy that you've got here

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in the 4 walls and getting it out to
the people, beyond just a bottle itself?

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So how can we certainly get bottles into
people's hands and into refrigerators?

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But more importantly is to allow them

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to truly experience what the Tessemae's
brand and mission is all about.

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So I think, it's going to
all to start at retail.

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And that's the place where you're going
to discover this brand in the short term.

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So that's never going to go away.

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You know the base of this
company was built on demos.

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And it's going to continue to go there.

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But one of the things that we need to start
thinking about is how do you start to extend it

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in a way that discovery doesn't
just only happen there.

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So whether it is we start to talk about PR.

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There's amazing stories that are coming
out of this place that people should know.

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So extending ourselves into the PR realm,
whether you read about it, whether you see it

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on line, whether you see
it on television someday.

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From a social stand point,
it's a brand that people love.

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They want to talk about.

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So how do we kind of harness that.

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And then, again, taking it a
step further is like into events.

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You know, is the, actually, people can
physically feel and touch and be a part of it.

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And it's not just about hey I've got a basket
in my hand and I'm shopping whole foods,

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it's about I'm doing something
that I really love.

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And Tessemae's appreciates that
and is there to support it as well.