>> I love sales because I think when you're passionate about what you're selling
and you really truly believe that it's the right product for that person, then you're not --
it's -- the job is called sales but I never called it sales,
you really are building a relationship with the people around you and kind of building
that trust and they're saying okay, we're going to take that product and it's going
to help us grow our category or make this margin within our store because if you think
about a convenience store, ice cream is a small piece of it but it's also an opportunity
versus what they're normally selling every day, you know, cigarettes, energy drink, alcohol.
So it's something that you can bring the family in, make them feel good about it
and it's also great products like Drumstick, Toll House, Haagen Dazs, so to me,
it's never really been about sales, it's been about working for a product line
that I truly believe in and I think Cutco's another great example of that
where it's the world's finest cutlery and I've, you know, worked in getting it in a lot
of my friend's kitchens and their moms still come to me and say it is the best set
of knives I've ever had in my life.
To me it's -- I mean I own it, right?
So I wouldn't sell something that I wouldn't buy myself and if you look at what I've done
in the past, you know, I've always sold things
that I've been a part of so I used to in college.
I sold Student City Vacation, so spring break tips; when I looked at the price
that I was selling it at compared to what they would do on their own,
I think overall it was a good deal but I made sure also that the groups that I was selling
to got the best deal possible so I might not have made much money off it
but I was giving them an experience that they would appreciate because they're people
that believe in my brand and who I am and that's something that's always been important to me.