>> My name is Marin Galvin.
I am from Arlington, Virginia area.
I work as a consultant, at digital tempus which is a smaller consulting firm that primarily is
in the department of assisting consumer goods, companies,
restaurants, chemical goods companies.
And we provide basically strategic consulting services.
We help companies by providing process capabilities,
different business intelligence services to help them understand their operating process models.
I just joined the company a few months ago, and I'm an entry level consultant,
and really I do a little bit of everything depending
on the clients who are we working with.
It could be in research, it could be helping about the business.
Providing upper management and executives with the information they need, the insides they need
to go out and assist companies into solicit business, or you could also be doing an analysis
that helps companies understand their portfolio managements or their process capabilities.
A typical day where currently most recently a minor going a high level analysis
of consumer engagement with brands.
We live in a world today where technology is changing all aspects
of our professional and personal lives.
And that's no different for how consumers go out and shop.
So currently I'm marking on understanding how companies are tailoring their efforts
to engage customers and understand their evolving preferences.
There's a thing they like to refer to us the digital path to purchase
which involves the consumer going across different channels
to understand their preferences and to get information of the product they want to buy,
and so brands right now are looking and trying to intersect those different places
of those omni channels to help persuade the consumer and understand
where they're going with their shopping purchases.