>> There's a couple of things that are really important
when you're getting into public relations.
And one is having really strong writing skills.
Now even more so than ever, I feel like journalism is changing so much that a lot
of what we do is what reporters used to do even 10 years ago.
So we're writing a lot of content now and providing it to digital sources and news sources
where journalists used to do that.
So you really have to be a very strong writer from the get go.
And the other thing is to really have kind of a thick skin because you're dealing
with clients who are difficult and demanding.
And then you're also dealing with a lot of members of the media that don't have a lot
of patience and really you have to know what they're doing and what they're looking for.
And you know I just know to never take anything personally.
When something doesn't go my way, that's fine.
You know we just kind of try to do the best that we can do and just
to really never take anything personally.