>> So what I really love is it's different every day.
We work with a wide variety of clients and personalities and, you know, so every day, I,
you know, jumping from one project to the next to the next and nothing is every the same.
And because we're an agency, we're constantly being pushed by clients to do better
and to improve and to, you know, move the market and I love
that because it means that I'm constantly thinking.
I'm constantly having to do better than I did before and it's very competitive so it's also,
you know, I have to do better than what the competition is doing, other firms
and then competing companies for my clients.
It's challenging because public relations in particular is not very tangible
so it's very hard to determine what success looks like.
You know, people don't hire us and just, you know, ask us to produce something,
we produce it, we hand it over and it's done.
We really have to prove that what we're doing is working and, you know, we're doing things
like changing attitudes and helping people
to make decisions differently and that takes a long time.
And so the process of really measuring success is difficult but it's one
that we've really been working on for several years.