>> For me, it's you know, I would say having done their homework.
So when someone comes up to me and they say, "I'm interested in RBS"
or whatever company I was working for.
"I'm interested in XYZ Company."
The student who did some homework and says, "Hey, I was on RBS's website and I saw that,
you know, one of the areas of focus versus some other banks is having a really flat culture.
That's something that interests me, that's something that I value
over maybe some other companies I looked at.
Can you tell me a little bit more about that?"
This goes for any industry.
I can't stress enough the important of just going on the company website.
You know, all of the requisite propaganda that the company wants to air is on there
and you know, just dropping a couple soundbites comes off and it speaks volumes
about the homework that you've done.
And just being passionate about the industry, you know, I had--
I've had students come up to me who are history majors, who are marketing majors and you know,
wanted to work at RBS and the ones that stand out are the ones that said, you know,
"I realized I'm a major-- I come from a major that's maybe outside of the normal realm
of where you guys recruit from but you know, I do-- I'd spend a lot of time on Yahoo Finance.
You know, maybe my father, my mother worked in the finance industry and you know,
I read an article about the fed last week and talking about tapering
and it's just something that interest me.
I didn't necessarily understand it, but you know, this is an industry
that I feel a little bit passionate about," just showing that general interest comes off
in doing some you know, outside research outside of just, you know,
the classroom comes off and speaks volumes.