>> I guess I'll start with challenges.
You deal with a lot of nos which is tough because for example,
when you're pitching media they're not always looking to write something about what you have
and so there's a lot of that doesn't work right now and you can't be discouraged by that
because if you think about it, think how many outlets there are in the world I mean,
when you do a Google search you're searching millions or trillions of sites
and only a certain number come up.
Not everyone is going to write about what you want so you have to be willing to say,
okay this person said no lets move onto the next and that can get discouraging,
especially when you have something that's really, really specific
and you're really trying to pitch it.
Obviously you want to cover a lot of different places but it can be tough
when people are like, "Sorry, that doesn't fit.
Sorry that doesn't fit."
So that's a challenge but you definitely develop a thick skin and you just sort of get used to it
and if you sort of twist it the right way in your own mind,
you can be like okay, let's just find a new outlet.
So I think that's a challenge but then the plus side of things at least for me,
I work with a lot of smaller companies so I get to see them when they start out and I get
to grow with them and so we really see how our efforts are helping truly grow someone else's
company and I think that's the most rewarding part of it is that I can say,
I helped that person become what that business is today.