>> I like that I have a macro view of the company.
I've thought many times and I've had opportunities
to move over to the marketing side.
I think eventually I will just because it's something I've always wondered about.
However, I love that I know what's going on across the board at a very senior level
because bringing in a new advertising agency usually means there is a major initiative we're
going to launch.
There's something strategic we need to prepare for
or there's some sort of shift in the strategy.
So a lot of times you would have access to that until it gets to the execution stage.
So being able to influence that is pretty cool.
I think it's that I don't plan my workflow.
Right, so my seasonality is completely at the mercy of my marketers.
And so really it's hard to predict what's going to come down the pipeline and plan accordingly.
A lot of reprioritizing, a lot of organization, and sometimes it's tough
because it's frustrating when you feel the decision isn't the right one being made
by the business but it's not your P and L. It's not your decision to make.
So you can influence.
You can support but you don't decide.
So that gets challenging when you fundamentally think that, you know,
I think this other agency would've been a better fit.
[ Silence ]