>> Michael Schneider: My name is Michael Schneider.
I'm the CEO and co-founder of Mobile Roadie.
Mobile Roadie is a software platform.
It outlets non-coders and non-technies make their own iPhone apps
and Android apps really quickly.
Today, it is really varied.
I wouldn't say there's an average.
There's music labels, there's sports teams, there's events and conferences.
Harvard University is a client.
Cirque de Soleil is a client.
The World Economic Forum is a client.
Really, really varied.
Mostly, it's marketing departments of bigger companies or smaller companies.
It could even be the CEO themselves, and then the doers,
the people that actually use our software to create apps could be anywhere
from an intern to a VP of marketing.
There's no typical day, like you said.
It could be trying to convince somebody who we think is great to come over and work for us.
It could be dealing with a customer that's not happy about something,
and usually if it hits my desk, the issue's already on fire and burning.
So that's happened sometimes.
It's motivating my team to do the best that we can do.
It's thinking about what is the next quarter, two quarters, three quarters,
[inaudible] what do the next three years look like, and so a lot of planning.
It's, there's honestly no typical day.
It's whatever the company needs, and I try to be the number one, of course, cheerleader
and salesperson, at the same time motivate my team to do their best.
I never had the ability to do the programming work that we needed to get done,
and I also never had the ability, I'm a terrible artist, never had the ability
to do the design work we needed to get done.
So I actually, whether it's a blessing or a curse, it depends on your point of view,
couldn't do and still can't do the work the company needs to put out.
So, therefore, I spend my energy and time hiring people that can do it, can do a great job,
can gel with the team, and so I never had sort of that artist dilemma where I was doing it
and trying to do it less and less as the business grew.