>> I'm Debbie Wodrich.
I'm the Senior Marketing Director for GK
Development Incorporated and GK is an owner
and developer of shopping centers and
strip centers throughout the country.
Well, I have a fun job.
Marketing is tons of fun.
Marketing in itself is more
than just advertising.
It involves building a brand, building an image,
and delivering that message to your audience.
Everyday is a different challenge.
I could be doing not only media placement,
but planning our public relations, contacts,
helping our malls develop their
mailing list so that it's updated
with the current media contacts,
writing the press releases,
making sure that they're newsworthy,
got all the information in there.
And hopefully, the media then will
take those press releases and put them
on their platform and get our word out for us.
One of the programs that we've done at GK
that I think is so fun and shows my passion
for our company and marketing is we have
developed our branding, which is the image
that you want to portray to your audience.
In the print material for that, we've used
images or photos of people that are friends
and family of our workers and we worked with a
local photographer, a professional photographer
who is able to work with non-professionals
and make them look like stars.
And so, those images of course we have the
rights to use in all of our marketing programs
and the people had fun coming to the photo
shoot and doing you know the modeling.
In fact, we just finished doing a model
shoot where we videotaped it and we're going
to put our videotape on YouTube
showing, you know,
how the making of a photo
shoot which is a lot of fun.
So, you'll see Santa and dogs and
the Easter bunny, and little children
and it's just you know, a lot of fun.
Now, that I'm in the corporate
office, they're much more standard
to what you would think of as a business office.
Christmas becomes-- well,
pre-Christmas for me because you know,
we're planning Christmas all year long
even the year before but the heavy time
for a lot of work is like October.
And then by the time December gets here,
you know, I'm already working in next year.
I mean, there are occasions that maybe
you know, I could work from home,
on the computers because most of what I do
at the corporate office is this ordering
media online or working with artists online,
certainly working with property
teams online or on the phone.
Because our properties are so far away across
the country, you know, I could work from home,
but it's easier to contact with the people
in the office here at our corporate office
and be working as a team when
you're here in the building.
We get to go to our properties at least
once a year so that we can, you know,
keep a touch with what's happening, see
the property, meet shoppers, meet you know,
merchants, managers, community leaders if
we need to and make sure that, you know,
some of our programs that we're
implementing here have transitioned well
at the property level.