>> Because I believe in the product, and I have a passion for the product.
So that's what makes it fun and that's why I go back to what I said earlier about passion,
because if you don't do something that you believe in or you have passion about,
it's just going to be a job and you're going to go through the motions.
And at some point, you're going to be miserable.
And I know that because I've been there.
So, I think that's it because it's just, it's a form of entertainment
that I grew up with and I just love it.
I believe in it.
I understand it.
It's easy for me to go out and talk about it.
It's easy for me to get excited about when I go out.
It's easy for me -- it just comes naturally to begin to take my work experience
and what I understand and pull it all together to, you know, help --
work with people to create something.
So, I think that's the biggest part about what I do: it's just, it's fun.
It's still a business, you know, and you still deal with multiple companies, retailers,
licensees and, you know, your strategies are not always aligned.
You're competing for space and presence against other major entertainment houses.
And when I say that, I compete against the Disney, I compete against the Marvel,
I compete against Dreamworks and all that kind of stuff.
So, you know, I'm just because it sounds cool and glamorous, there's this business aspect
of it that you've got to go out, you've got to sell, and you've got to make a case,
and you've got to convince people your product needs to be placed as opposed to, you know,
a Star Wars or, you know, a Cars or, you know, or something like that.
So that's -- and there's still bottom-line financial reality.
You know, you have to hit numbers and that you know, that can be stressful sometimes.
So, you know, trying to bring things to fruition and, you know, your program's coming to life
and how it impacts revenue is still, you know, that's a challenge.
And, you know, sometimes it's not, it's not as easy as it sounds.
It's very difficult.