>> Okay. There's been about a hundred years of really bad stuff that has gone
on that has -- and we deserve the reputation.
We deserve it.
Without a question.
But that time has passed.
It's just like whenever I flip through a magazine and I see a picture of a coal miner
with a dirty face and hat and a pick.
Okay, that's maybe 50 years ago.
It's not like that anymore.
But that's the image, that's the stigma that has been created: that mining is dangerous,
that it's dirty, that it's hazardous to people's health; that when you burn coal,
it goes up into the atmosphere and does terrible things to you.
And we deserve that reputation because we worked very hard to make that image.
So we're going to have to spend the next several years trying to undo all that
and then work with, let's say, the regulators and people who are critical of our business,
to open up new doors and walk together through the threshold, together, as one,
and be more collaborative, versus being stuck in a controversy.
And so that's -- usually when people criticize, and then I show them...
I'll say, "Look, you need to come up to the mine and see what we're doing, you know?
Because I can talk about it all day.
You need to come up."
And after we do the mine tour, they nod their head and say,
"What you're doing here is probably the right way to do it."
And obviously I say, "Thank you.
We think so, too."
So that's a long answer to your short question, but that's usually what I tell people.
I love the people you meet.
That's really why I think everyone does it at the end of the day,
because there are some colorful characters
in the mining industry you won't meet anyplace else.
I can guarantee you.
Maybe the oil industry, okay?
You know...
there are colorful characters there, too, but I would say, it's the people
and it's a very people-oriented business.
Because it is such a tough business that you have to like the people you're working with,
or your customers, or any aspect of it, it has to keep you constantly engaged.
That's probably the number one thing I would list,
is just simply the different people you meet and the interaction with them.