>> So number one I research every
candidate that comes across my desk.
If you don't have any social profiles you're
immediately out, I'm not going to hire you.
So one is in my industry if you're
not using the tools why would I?
You need to be current; you need to be up on it.
Two I want to see consistency
across the profiles.
So this is actually something that I spoke
on at a conference last year is we took a lot
of deep dives and looked
across people's profiles.
So for example, people have passions
right and it's really important for people
to express their passions but how do you tie
that back to what you want to do for work?
Right like I find that when people work
in fields that don't have anything to do
with their passions they're less happy
and they're less like inclined to stay.
So how do you wrap that into your story around
what you are telling people in social media?
So for example, what does your Twitter bio say?
What does your LinkedIn bio say?
Are you on Google plus?
Are you on Facebook?
What is that story you're consistently
telling across those suite of services?
Another thing you know whatever it
is if it's Pinterest or whatever.
I will say I don't really care like if
people have photos a lot of people are
like oh well don't be on social media and
have photos of yourself getting drunk.
The only things that are really going to
bother me are things that are really bigoted,
those are where I would not hire someone
based on something that they had posted is
like if you're a racist or a
homophobic, or misogynistic,
that's where I'm going to get really upset.
But if you're a photo of you getting really
drunk, whatever that's your free time.
That's sort of for me like I think that's
where a lot of the questions are coming around
but it really is important to have that
presence and know how to use these tools
and understand how you can
use them to market a product
or how you can use them to create community.