>> So number one I research every candidate that comes across my desk.
If you don't have any social profiles you're immediately out, I'm not going to hire you.
So one is in my industry if you're not using the tools why would I?
You need to be current; you need to be up on it.
Two I want to see consistency across the profiles.
So this is actually something that I spoke on at a conference last year is we took a lot
of deep dives and looked across people's profiles.
So for example, people have passions right and it's really important for people
to express their passions but how do you tie that back to what you want to do for work?
Right like I find that when people work in fields that don't have anything to do
with their passions they're less happy and they're less like inclined to stay.
So how do you wrap that into your story around what you are telling people in social media?
So for example, what does your Twitter bio say?
What does your LinkedIn bio say?
Are you on Google plus?
Are you on Facebook?
What is that story you're consistently telling across those suite of services?
Another thing you know whatever it is if it's Pinterest or whatever.
I will say I don't really care like if people have photos a lot of people are
like oh well don't be on social media and have photos of yourself getting drunk.
The only things that are really going to bother me are things that are really bigoted,
those are where I would not hire someone based on something that they had posted is
like if you're a racist or a homophobic, or misogynistic,
that's where I'm going to get really upset.
But if you're a photo of you getting really drunk, whatever that's your free time.
That's sort of for me like I think that's where a lot of the questions are coming around
but it really is important to have that presence and know how to use these tools
and understand how you can use them to market a product
or how you can use them to create community.