>> Hi, I'm Kerri Olsen, I'm the cofounder and CEO of the Austin Grand Prix.
So we run a very rich media site focusing on high quality pictures, videos,
interviews with motor sport personalities and we also educate Austinites,
central Texans about all the sports that are coming here.
We host in-person events in the form of watch parties so we'll get people together and come
out to watch a Formula One race or a MotoGP together and it's just a way for them to get
out of their home, instead of watching it alone at seven in the morning or whatever it is
and get out in a social environment.
And it's neat because we have a mix of people who are, some are a little bit more experienced
and then you have people who are very new to the sport and it's a casual learning environment.
The first big thing is explaining how it's different from other types of racing.
So we just kind of explain how Formula One is different,
how this series races around the world.
This season it's going to twenty different cities around the world, you know,
and we're up there now with Montreal, Monaco, Singapore, Silverstone, very,
very high profile cities around the world and now it's, now it's in Austin.
The Formula One fan base is huge.
I mean, over five hundred million people watch it a year.
So, in every country, everywhere, it's the most, it's the largest global sport.
It's up there with the Olympics and the World Cup but that only happens once every four years
and these are races that happen twenty times in one season.
So we started getting emails from people in Spain and Canada and Australia who were like,
I've heard something about Austin, I've heard it's a cool place
and now you're going to have Formula One racing?
I want to come there.
So we started to educate them about Austin and so we're kind of, we're doing,
we're wearing many hats but we're educating Austinites about the motor sports
and then we have this whole other fan base that wants to know what they can expect
when they come to Austin so we do that through, you know,
through the in-person events that we have.
That works to educate the local aspect but then also with all our pre and post event marketing
with pictures and blog posts and everything like that,
that gives the international people a sense for all these different downtown locations
that they can check out when they're here next week.