>> I'm Bruce Aronow and I'm the CEO of eLocal.com.
So eLocal is a local search site that connects local businesses with consumers nationwide.
So plumbers, roofers, electricians, lawyers,
nail salons across over 500 consumer-facing categories.
So the idea started - I'm partners with my brother and another partner,
actually all Penn State-ers - so on a daily basis I'm responsible
for running the organization.
So I have areas that report up through me are Development, Application Development,
Programming, Sales Function, Design, Operations, and Online Marketing, sort of the broad areas.
If you sort of double back and touch those piece by piece,
the Development are what's the site gonna be.
The nuts and bolts behind that, what type of functionality are we gonna offer.
For example, now we're in the mode of offering pictures and videos and deals being able
to have businesses come on and serve up deals in a self-serve model,
being able to have more social media type functions.
Someone come to a listing and like it, or share it on their LinkedIn,
or pin it with their Pinterest, and so on and so forth.
So it's constantly queuing up those sets of features
and functionality and what's gonna come next.
'Cause it's easy to come up with a list of 10 great ideas,
but some take a lot longer than others.
Have to decide which are web generating, which are important
for the user experience, and how you rank those.
So you have that whole set of function.
Sales is as you can expect, is reaching out to businesses
who might be interested in being on our site.