>> If you do know that you want to become a coach, the benefit that I have in walking
into a company and saying, you know, that I'm a coach and you should hire me is
that I've actually walked through those halls.
I've done investor relations.
I've been on conference calls where the analysts are asking questions of the CFO and the CEO
and trying to, you know, give them the right answers for the company.
I've, you know, dealt with hiring and firing and opening offices and closing offices
and all of those types of things.
So when I show up in an organization, I actually have some credibility, not because I've done it,
but because I actually can ask pertinent questions
in the language that's appropriate to those clients.
So if you think you'd like to become a coach, I'd first of all ask you
to get really clear about who is your ideal client.
When I teach coaching at New York University, I always get my students
to explore what their niche might be.
Not just to say, I'm a life coach, and if you've got a pulse and a wallet, you can be my client.
Because there's some group of people given your expertise, given your life experiences,
that you're going to coach better than anybody else.
And for you to be truly successful and differentiate yourself in the market,
to know who that group is and to actively invite them in is really powerful.
So that would be the first thing is to try to figure out what's the group that you're going
to work with and to create the most energy, both for yourself and for them.