>> I think that it's different every day.
And the relationships that I've built with the business community.
Learning their stories.
Learning how some of them have started with one, two people.
And now they have increased to 40 employees.
Or they had this idea, and now they are doing this.
So it's been really neat to see and experience what is happening here right
in our own backyard.
And it's amazing to see the things that are happening here.
So for me it's getting the message across.
And getting it out there.
Because everyone's just flooded.
E-mails. Social media.
Facebook. Twitter.
Getting our message to stand out from all the others.
Getting it to be clear so that they know, oh, I want to do that.
So being heard.
Being understood.
Communicating that it's not just events, it's also so many other things
that we have available to the community.