>> Well, you have to have your fundamentals.
You have to have a good understanding
of fundamental good writing communication skills, so you got to start there.
So, I'd say really make sure that you have a good grounding and, I hate to say it,
but all the fundamentals of good English, what makes an effective sentence,
the flow of any sort of argument and, you know, getting that point in upfront
and make sure everything's clear and has a single point.
All those principles are still there.
If you don't have that, the rest is not going to work.
So, have those fundamentals of good writing, good sentence structure, good logical flow,
and also how to make a piece of writing stand out to make it compelling,
to add richness, metaphors, and anecdotes.
So, that's number one.
And then, building from that I think-- I would really encourage that anybody who is interested
in communications on a business side or invest a relations has a good grounding in business.
If you don't understand that element, you won't be able to fully utilize your skills
because you have to be able to speak the language of business.
The language of business is about making money and making end profits.
And to make a profit, there's a lot of complexity behind that.
Making good products, making sure you have the problem,
the P&L correct, the cash flow, and margin.
And if you don't understand that, if you don't know how to read a balance sheet
and a cash flow statement, then you won't be able to speak the language of business
and then the executive won't see you as being valuable and you'll be more of a commodity.
And that's the key.
It's not being on that commodity level.
Raise yourself up from the commodity level.