>> You know, it's that excitement of things always happening, in this media world and trying
to get noticed and then achieving it and finding ways to engage with these journalists
and the citizen journalists, the bloggers, and then getting a success.
That's kind of fun, and then, you know, interacting with the management here,
and seeing the company succeed as a result of some of the work you've done, that's fun, yeah.
Trying to get your arms around the media at a time where it's just sort of exploded.
Not always sure -- who is the media anymore?
It's kind of all -- kind of morphing together.
We used to have definitive lines around certain types of media and different type of community
and the communities are also morphing, so I'll say getting your arms around that information,
trying to keep on top of it all and keep a pulse on what's happening in our industry
and what talks happening by the company.
And then the second challenge is trying to get a message out in that world of chaos.
How do you reach people?
How do you get message to people?
The audiences are very busy; they're overwhelmed with all this information.
How do you stand out with all the clutter?
It's very noisy, it's a very noisy media world right now and the challenge is getting a message
out there and getting it noticed and then getting it accurate.
So, that's it, those are the two biggest challenges.