>> My name is Kate Allison.
[phonetic] I am the CEO and founding
partner of the Carmen Agency.
[phonetic] So there's several dimensions
to advertising and public relations work
that really go into the whole
client relationship.
So one piece of it is the
client relationship management.
And that is really working very hard
to understand what the clients need,
what their expectations are, figuring out how
to manage their budgets with great stewardship
and their resources to the maximum advantage.
And then taking that and bringing that
back to the creative teams as well
as to the public relations teams and
saying here's what our goals are,
here's what they would like to have happen.
How do we do that?
So it's a whole range of things.
So it could be from dealing with
reporters and editors and having meetings
with editorial boards and those types of things.
And it could be down to the
creation of an advertisement.
So we are working in teams almost all day long.
Very few hours are actually spent
without being in a team environment
where you're actually sharing ideas with
colleagues, bouncing ideas back and forth.
For instance, in a creative team you'll
have an art director and a copy writer.
Well that art director and copy
writer are collaborating all day long
on how do we execute an ideal to come to life
through visuals as well as words and making
that really great and interesting?
So that kind of collaboration
makes for a great environment.