>> I love the fact that the marketing I do, and my clients do, is really aimed,
for the most part, at people like me.
So when I'm talking to media outlets, I'm talking to the media I consume, for, you know,
ESPN, CNN, a lot of what I do is sports focused.
I was telling you about the Superbowl, that's exciting to me because it's not a challenge
or a chore to really know that media, and know the landscape,
because it's something I'm interested in outside of work.
I think the agency does a nice job of playing off people's skill sets, and saying, you know,
these sports-minded folks really should be working on these sports-minded accounts,
you know, different people raise their hands.
Our office is a great example of, we have a lot of foodies, a lot of chefs,
a lot of registered dieticians, and they all find their way on to accounts and clients
that benefit from that knowledge.
>> The challenges of work-life balance, you know, I was complaining about the Blackberry,
that's-- I think that's something that's a challenge in a lot
of industries, public relations especially.
The challenge is, this is also one that's probably not unique to PR,
but the last few years, just being asked to do more with less, and budgets being slashed.
I think public relations is something that could be a little bit expendable.
Because the budgets are smaller, so you're dealing with that in the face of some
of the other budgets that IMC and other agencies have.
And I think, I think balancing the two pieces of having to be creative,
and think about creative ways to get your clients in the news,
with the account management piece.
If you think about most traditional ad agencies, there's the accounting that deals
with the clients, and all the, you know, moving parts and deadlines,
and there's the creative team that just takes up the advertisements and the platforms
and the ideas, and for public relations, your accounting has to do both.
So I think not being stressed by the deadlines and the conference calls and the meetings,
and balancing that with time to think creatively
and think beyond what the immediate deadlines are and what your client is asking you to do.