-: So my name is Caitlin Stewart
and I am currently an associate marketing manager
for PPG Industries, which is a global paint company.
So I am an associate marketing manager.
So I market our PPG Pro Paint brand
which lives in Home Depot actually.
So I work very closely with the Home Depot corporate office
and making sure that we have the right paint to provide
to our clients that come into Home Depot.
I work with our independent stores
around the country to make sure
that our professionals are getting what they need to
make sure that they get any job done in anyone's home.
I make sure that PPG looks good to customers.
I make sure that, you know, when they walk into a store
our paint stands out compared to our competitor's paints.
I make sure that that customer sees how we can help them
and how our paint is gonna get the job done much
more efficiently than some of our competitor brands.
So some of my bigger responsibilities is handling our
social.
So I work with our community manager to schedule social
posts whether that be on Facebook, on Instagram, or Twitter.
I handle all of the copy for those social posts.
So I write that and I get it approved
so that way our pro audience can see what we offer
on social media if they are scrolling
or just want to look and see what's happening for the day.
Some of the other big responsibilities I have
is to make sure that we have email blasts sent out to our
customers so they get weekly updates on our advertisements
some of the promotions and sales that we're running
just to keep them in the loop on those.
So a recent project that I've worked on is analyzing
and auditing all of our in-store marketing materials
and Home Depot, and that was a really fun project
because I got to look at everything from the signage we hang
up and what we put at the paint desk.
So when you walk into Home Depot
and you see all of the advertisements
I got to look at all of that and say,
Hey, is this actually effective to our painters?
Are painters looking at this and saying,
Hey I wanna buy their paint
because it looks like it's the best paint.
So I got to go into the store and audit that.
I've been working with Home Depots all over the country
which has been really really fun because every store
is different.
So that's been a big task that I've been working
on recently.