-: I would say a great advertiser
has an appetite to test and learn.
I think there are definitely advertisers
that are maybe willing to implement
some of the recommendations that we put forth,
but ultimately, if you're not willing to try a couple things
before you get to your sweet spot,
you're never gonna find it if you're not willing to,
you know, it's just like anything in life,
but especially with running media,
you have to allow things time and build that data,
make the next set of recommendations off the data,
and then continue to iterate,
so if you don't have an appetite to learn,
then you're just gonna kind of plateau
and keep doing what you've been doing and not grow.