-: My name is Ariel and I'm an account manager at Pinterest.
So I guess I sit on
what's sort of our advertising sales team.
As you know, Pinterest is a platform
and how they make money is through ad revenue
so it's sort of our biggest team if you will,
client-facing,
and I specifically work with what are disruptor companies.
So sort of your direct consumer brands
like Warbey Parker, Hello Fresh, Glacea,
and I work with them to figure out
what's the best strategy to put their ads on the platform
to get the most performance out of their investment.
So I would say day to day
I probably meet with clients on a weekly call
just to sort of touch base in sort of the action items.
I sit through and think about
like strategies for how like one,
how their performance is doing currently
and then also how can we grow this account in the future.
How can we increase their presence on our platform.
How can we build the partnership together.
And I work closely with another member of my team
called the partner manager.
And if you think about the partner manager
as somebody who's sort of focused on the long-term strategy
selling like a year from now,
what is this business gonna do with our platform.
I'm sort of more of the like today,
how are things doing, how are things looking.
It's very project-management oriented.
I would say there's a lot of like execution
and like timing and deadlines
and making sure that everything's in order.
So that's sort of how I think about it.
Ones we're strategic consulting for today
and ones more for long-term selling if you will.
So the new account that came into my,
what's called our book of business,
they are like a woman and men's fashion retail client.
They sell online but they also have 50 store locations.
So as they come,
they've already been running some ads on Pinterest.
They have like certain things they're targeting,
certain creator that they're using on our platform
and my job is sort of to like look at everything
like how is your like measurement setup?
Is that doing well?
How is your campaign structure set up?
Your creative, do we need to make any edits
from your design team?
And I sort of go down the list and figure out
like what are each component
and then what's the top priority.
And then I would say like every week
there's like one thing
that I'm probably like hammering home on.
And then hopefully at the end of three months
from the beginning of the quarter when we got this account
towards the end it's in a much better place,
things are performing.
And I did this with that particular retailer
and at the beginning their costs were very high
and we made it 3x more efficient by the end
after implementing all these different
aspects of the project.