-: My name is David Tsoupros.
I'm an equity research analyst at AllianceBernstein.
We like to gage companies that are able to provide
a investment return of 15% a year.
So that's the hurdle that we put on ourselves.
Obviously in down-markets,
15% may be really hard to get.
Up-markets, 15% might not be as high of a hurdle
as we'd like to have.