-: My name is David Leevee.
I am the founder and managing partner
of White Birch Partners, LLC.
Our primary business is in sales and marketing strategy
and then sometimes that leads into content development.
We have written books with our clients.
They get the title, right,
they get the name of the book jacket.
We're kind of the ghostwriters.
And we also have been known to write blogs
and do that kind of work.
But it really all stems from
the sales and marketing strategy that we start with.
In the world of enterprise software, you know,
we work with billion dollar companies,
medium-sized companies,
but primarily I'd say the last four or five years
we've really been working with
relatively early-stage startup companies.
So one of the companies I'm working for right now
is a shipping company
that has built a platform to help companies
that own and operate oil tankers
manage their fleets more efficiently and profitably.
The first thing will be, you know,
why was I referred, what is the business need.
Right, and in the case of the companies
we've been working with for the last several years,
they're all at a similar startup stage.
And by the time they reach me
they maybe have maybe between, you know,
two and 10 clients, right.
And they're figuring out how best to service them
but what they don't have is really where I come in
which is they don't have process in place,
they don't know how to manage a sales process,
there's no marketing,
there's no sense of how you should tell your story.
All classic sort of marketing 101 things.
Market segmentation, understanding your customers,
what are their needs, things like that.
So what I come into an engagement
is have a discussion around those areas
which would start with well why did I get referred to you
in the first place.
Why do you think you need my help?
My job is to say okay, this is the problem,
here's where I can't help you,
and here's where I can help you
and here's what that engagement might look like.