-: My name is Tracy Olson.
I am a Senior Art Director at Savage Solutions.
We have clients ranging from B to B,
B to C and startups.
Our passion is working with people
that are starting out at an entrepreneurs,
but we do anything from naming, branding,
coming up with their entire messaging
and voice and then managing their social.
So, it's an all around creative house,
pretty much that I work at,
and it's really fun 'cause I get to
wear a lot of different hats everyday.
But yeah, my week can range from
sitting at my desk doing creative work
and getting on the computer,
even doing illustration, to for some of our clients,
I've gone out to
maybe an event that they're having
and doing some type of installation artwork.
Whether that's like chalk work,
or some type of custom painting.
So, that's really fun for me
because I always like to just kinda be all hands on,
and do kinda that type of art work,
and then I could be back at a client meeting,
kinda a little bit more dressed up
and trying to figure out,
okay, what are we gonna do with this client?
Are they looking for naming branding?
Are they just looking for a marketing strategy?
And, so yeah, it kinda ranges.
Some days I'm at my desk.
Some days I'm with our videographer on location,
kind of making sure that the art direction
is, you know, spot on,
and we're following the storyboard.
As a Senior Art Director,
I'm in charge of our Brand Team.
So, often times that entails managing
one to two graphic designers, sometimes an intern,
and then I work pretty closely
with our creative art director,
so I don't just work on print or just on digital.
A lot of times I'm partnering with
our copywriter or our video editor
to kinda come up with storyboards
and come up with an all-encompassing
kind of campaign for our clients.
But, it is really fun.
The majority of my work is
coming up with new branding.
So, that entails things like your logos
and typefaces and color palettes
and kinda all that fun stuff.
But, that's really just the beginning
of kinda what we do for our clients.