-: My name is Marsha Cooke.
I'm a senior vice-president at Vice Media.
My role is content strategy and community
and I've recently changed my department up a bit
and it will soon be called Impact,
which will really focus on our impactful content
and our external relationships with organizations
that mirror our purpose as a company.
Busy day is meetings, oftentimes reading
and looking at our content.
I aggregate most of our content on a weekly basis
so that, or better yet, curate our content
and I produce Marsha's playlist
for the entire company.
We produce so much content
that oftentimes I find that our own staff does not know
what others are creating inside the company
that they work for,
so I put together a weekly playlist
which obviously takes me all week
because I'm the person that's reading all the content
and watching all the content,
so I pretty much work non-stop
and it's a lotta talking.
It's a lotta talking
and it's a lot of why isn't the magazine talking
to our video people about the stories
that they're working on,
so I feel like I'm constantly getting people to collaborate.
I think my great strength at Vice is to influence.
I want all platforms across our entire company
to learn the fine art of collaboration.
My ability within this job is
to celebrate the diversity of thought,
the diversity of our content
and the diversity of our staff
and it's so important that the issues
that we cover daily are mirrored
to our external audience,
so figuring out ways,
if we're doing something of great importance
about the war in Syria,
how are we connecting those stories
to an external audience outside
of those that are reading, watching, and listening,
so I find that having that voice, my voice,
at the table to remind people of ways
that we can collaborate that's gonna amplify the content
and also really show our audience
that we believe in the content
that we create is not only important to me
about who I am as a human being,
makes my job really fun and interesting
and oftentimes challenging,
but I think that that's why I'm there.