-: My name is Anne Long and I work for a company
called LightHouse Life as a senior executive
and our purpose and our mission is to help seniors
who have life insurance policies and needs in retirement
to tap into those life insurance policies
because there's assets there and so, it's a new field
unknown to many seniors who are underfunded
and worried about living longer in retirement.
So, I head up a business development channel,
so I work with other financial services professionals.
I make them aware that this is an option for their clients.
I talk to them about how to market to their clients
and then direct them to an internal team,
who will look at a policy and determine
if we can make an offer.
LightHouse is a start-up, so every day is different,
which is what I love about it.
You fasten your seatbelt in and you take incoming
and you send outgoing, so I travel a lot,
I attend conferences, I speak at meetings.
I just by-lined an article on the issues around
adult daughters and the strain on them as caretakers.
I'm helping to train some new folks that came on board.
So, it's literally varied and why I love the job so much.
We are helping some of our advisor clients
to learn how to mine their book of business, data mining
to find opportunities for life settlement.
So, these are career professionals who have sold policies
and given financial advice and yet, they don't know
what to do with their book of business
to find ongoing opportunities to engage with a client.
So, we're actually pairing up with a tech firm
who has developed software to allow us to go out
to our clients and help them look for opportunities.
We're an innovator in this space.
It's been around for about 20, 25 years
and we've come up with a platform to do things
more quickly, more transparently.
So first is the education pieces that you have to
get an advisor to want to hear your story.
The first call is usually, well,
we already have somebody for that, we're fine
and you have to push that door open a little further
once you get them on the phone
or you get an appointment with them to say,
but we think we're different and we think you ought to
hear our story because it's in your clients best interest.
So that's a first step.
Second would be then, to take your materials out,
walk them through the process,
how would it be different to work with you
and what's in it for them, quite frankly.
Why should they be helping their client?