-: You know, the two aspects that really stick out to me
are kind of what I've alluded to a little bit
about the strategy and the IP,
it's fun for me, almost the war gaming,
to an extent
of where the space and what can we do intelligently
and creatively to protect our business,
while also creating a new idea?
And along with that, the second thing is the people
that I get really excited about.
When I go home at night and talk to my wife,
I don't talk about, I did this really exciting experiment,
it's always I had this great interaction with this person.
We came up with this cool new idea
and now we wanna test that and see if it works.
So that's the, you know, you have that excitement
of the startup and the new idea.
And the hard part is always the follow-through
and finishing that.
Because that's where it's kind of the fire
that tries the concept
of there's always problems in scale-up.
It's never simple to take a prototype
and manufacture it as you think it's gonna be.
And problems popping up with,
hey, we thought this was the customer need
when we made this product,
but now that we're testing it,
it seems like the customer actually really needs this.
So those pivots, those challenges are,
they're the most stressful, they're the most difficult,
but I think they're also the places
where you have the opportunity
to learn the most about what you're made of,
but also the most about your product
and if it's going to be successful.