-: My name is Austin Heard, I'm an Assistant Merchant
for women's knit tops at the company Lands' End.
The best way to prepare academically is
knowing how to analyze trends and analyze sales data.
It's very heavy in looking at how your products are doing
and figuring out ways to make those products do better,
based off of previous season's selling.
So just overall being great analytical,
also just having a little bit of a creative
and being able to trust your gut
and taking those calculated risks.