-: Okay, my name is Seth, and I work for Spring Book,
and I am the Business Development Manager.
So, it is a lot of cold calling, cold e-mailing.
That is a big part of this job.
It can kinda get repetitive, so, you know,
you need someone with some persistence.
The other part is the inbound marketing part.
So we do a lot of trade shows, a lot of events.
Obviously we have people download things off our website,
demo requests, white papers, and then we're also doing ABM,
so account-based marketing, where we're sending out
personalized boxes to people to either keep them
in the funnel, or gain their attention on the front end.