-: Okay, my name is Seth,
and I work for Springbuk,
and I am the business development manager.
Okay, Springbuk is a health care analytics provider.
So what we do is we help brokers and employers
forecast their future healthcare spend
so they can keep their population healthier.
My specific role is I run the development team,
so our role is to bring in about 70% of the company's
new business and I have a team of six underneath me.
So it is a lot of cold call and cold emailing.
That is a big part of this job.
It can kind of get repetitive,
so you know, you need someone with some persistence.
The other part is the inbound marketing part,
so we do a lot of trade shows, a lot of events.
Obviously we have people downloading
things off our website, demo requests, white papers,
and then we're also doing ABM,
so account-based marketing, where we're sending out
personalized boxes to people
to either keep them in the funnel
or gain their attention on the front end.
I think for me, you know, in any business realm,
meetings take a lot of the day.
So a busy day for my team, I mean,
they're just flooded, whether it's inbound coming in
or placing phone calls.
Me, just really getting strategy around,
how can we improve close one numbers,
how can we improve getting our pipeline through the funnel?
So I'm meeting a lot with our sales leaders
on how to improve that,
what kind of inbound marketing do we need,
what does our call ratio need to be.
So really going through that process
and being more of a leadership responsibility with my role
is kind of pretty much occupies my day.
So, good timing, I just got back from
New Orleans last week, so I was at a trade show
down there with a couple coworkers.
And kind of leading up, you know,
you're doing a little pre reach out
to some specified people that you know
you really want to talk to,
and you know, my team is actually helping everybody
reach out to them.
So once you get down there,
your goal is really to just attract
as many people to your booth as possible.
Have as many conversations as you can.
Give out business cards, collect business cards.
Talk through our product.
It was a big broker conference,
so it was right in our wheel house.
So really just trying to have
as many conversations as possible,
go to as many, whether it's a dinner,
happy hour, whatever it may be.
But just make connections.
Put a face to a name, and kind of just
gain information from other people
to kind of increase your pipeline.