-: I like what I do.
I like the intellectual stimulation,
I like working with creative people.
And it's fun.
Sometimes it's clients that don't see the big picture.
And particularly in a large organization,
you'll have a client who wants to do their project
and that makes perfect sense, that's their area
but as an, when I'm wearing an in-house hat,
my job I represent not just that small segment
of the company wherever that client's division is,
I represent the whole company,
so if you've got a great idea,
but it exposes the company to a significant liability,
you might have to go up the chain
or do something to say we've gotta bring other people in,
this is a great idea
but we have to, here's the downside
which may or may not interest you
because you have a different agenda
but we've got to make sure to float that
so that everybody involved
is made aware of the risks and benefits.